Web content, simplified: how Pressworks delivers end-to-end with Vev

Industry

Content marketing

Headquarters

Norway

Use Cases

Advertorials

Landing pages

Microsites

Digital magazines

500+
New leads generated in first 2 months

The Challenge

Producing complex content quickly

Pressworks recognized the market shift towards creating richer content environments early. With increasing client spend on content campaigns, and a growing audience expectation for more exciting, unique experiences, they needed a way to scale immersive storytelling content quickly to stay competitive.

Focusing on the creative

The technical part of web content production—hosting, publication, and ongoing maintenance—was not part of Presswork’s core business, and nor did they want it to be. Yet clients were increasingly expecting them to handle it for them. They needed a simple and secure way to outsource it so they could focus on what they excelled at: the creative.

Driving higher profit margins

Pressworks found it difficult to drive a profit on copy production alone—having a relatively low client cost expectation despite being time consuming to produce. This limited how much revenue they could generate from long-form storytelling projects like magazines and editorials, which is their specialism.

The Solution

Outsourcing the technical burden

Vev lets Pressworks create rich, interactive web content and publish it anywhere on the web—including directly to existing client websites. With hosting and maintenance handled on Vev’s side, Pressworks can outsource all technical support for their web content. This allows them to offer clients an attractive all-in-one creation and hosting package, without having to shoulder the technical responsibilities themselves.

Streamlining creative collaboration

Vev provides one space for everyone in the creative exchange to work together—whether you code, write, design, or manage strategy. By inviting other agencies, clients, and freelancers into their Vev workspace, Pressworks can streamline collaboration and manage feedback within context.

Accelerating custom builds

As a no-code web creation platform, Vev allows Pressworks to create complex custom websites, e-magazines, microsites, and more using a visual design editor without needing to write a line of code. This dramatically reduces the time-to-market for projects, while cutting out expensive development. With its inbuilt React editor, Vev also provides the option to add custom code—for example, allowing Pressworks to integrate forms from third parties directly into their projects.

The Result

Delivering cutting-edge content faster

Combining the best of no-code and code, Vev gives Pressworks the freedom and flexibility to create almost any web content. Thanks to an easy creation and publishing process, projects have a very short time-to-market. Clients are continually impressed with the team’s fast delivery.

Increasing project revenue

Handling the technical side of publication has led to larger project margins. Pressworks has found that clients are used to paying more for technical implementation, which has allowed them to put a higher price level on Vev projects. Quicker delivery is also enabling them to take on more work overall.

Forging stronger relationships

Owning the technical part of web content creation has also increased client stickiness, as the perceived effort of moving to another agency for future work becomes greater. As such, Vev is making it easier for Pressworks to secure repeat business and generate long-term revenue. Clients also continue to be impressed by the quality and creativity of work that Pressworks is able to produce.