Art Director at D2
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Making the web
a more beautiful place.
D2’s print publication finally has just as much gusto in the online world as it does in the physical world.
a more beautiful place
Making
the web
D2 is a prestigious lifestyle magazine, produced by the third-largest publisher in Norway, Dagens Næringsliv, every Friday. The magazine covers a wide range of cultural, art and lifestyle-related topics that have been internationally recognized for outstanding photography and design.
Let’s take a journey through their challenges, solutions, results, shall we?
The limiting journey from print to digital.
Other design tools were limiting.
As a print publication with the desire to become digital, D2 was faced with limitations from their previous design tools. When they looked to replicate their sophisticated print publication onto the web, they came across multiple barriers in creating a similar digital experience to the one in print.
Sacrificing quality was commonplace.
Because the transition from print to digital was so limited, they found themselves having to make design sacrifices which steered their digital operation off-brand. Moreover, the creative layouts the print issues were known for just couldn’t be made responsive with their current tools.
Template after template lowered morale.
These sacrifices caused a ripple effect throughout the organization. Creatives felt uninspired to work on their digital platform, and their best designers preferred to work in print, which slowed down their digital evolution dramatically
The Challenges
A blank canvas with zero limitations.
The Solution
“I was struck by how incredibly intuitive and expansive the tool was, and how quickly I was able to create what I envisioned with very few hindrances”
Mikkel Smith, Art Director
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
Expansive and intuitive
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Vev quickly rose to the top
It can do things no other platform can
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
Simplified process
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
Vev quickly rose to the top
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Expansive and intuitive
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
Simplified process
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
It can do things no other platform can
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
Expansive and intuitive throughout.
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Vev quickly rose to the top.
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
It can do things no other platform can.
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
Each process was simplified.
Let the work speak For itself.
The results
Let The Work Speak For Itself
The results
More innovative goals are being set.
Vev’s Design Editor brought D2 up to speed to the no-code movement but now they seek to take a bar higher. Looking ahead, D2 is already experimenting with the template tool within Vev to automate even their most creative builds.
Recognition and prestige.
Since using Vev, D2 has been recognized for their ability to push the envelope in the digital publication industry. Their work is better, their builds cost less and their designers are happier.
Better work. Period.
The award-winning work that comes out of D2 on a weekly basis directly competes with the most heavily awarded publications in the world. Writers and designers now enjoy a less stressful production process and produce more work than ever before. Vev has helped digitally transform D2 far ahead of schedule and now they look to push the boundaries of creative content.
We over at Vev had a few follow-up questions...
smith
mikkel
Who is Mikkel Smith?
What three words would you use to summarize your experience with Vev?
Intuitive, powerful, playful.
What was your first impression of Vev?
I thought “wow, this is InDesign for the web!”. I was struck by how incredibly intuitive and expansive the tool was, and how quickly I was able to create what I envisioned with very few hindrances. Since then, Vev has evolved, and even the limitations that would frustrate me in the beginning have been addressed. Given enough experimentation (and some super capable support from the Vev-team) virtually anything is possible with Vev
What does Vev enable you to do, that other platforms do not?
Its free creation and drag-n-drop canvas. Vev simply doesn’t have the limitations that other platforms do.
What would you tell a designer or company who was looking for a similar tool?
Smart move company! Try it. I’d be shocked if you didn’t fall in love. As the world moves forward it is becoming more and more clear that digital tools are going to be integral to nearly every aspect of how we conduct our society. So clearly the tools need to be rational, well thought out, and ideally beautiful.
Feel free to explore and create as many projects as you'd like for free! Then select the plan that's right for you when you're ready to publish.
Let's make the web a more beautiful place, together.
Ready to make something exceptional?
Agencies
Ready to make something exceptional?
Feel free to explore and create as many projects as you’d like for free! Then select the plan that’s right for you when you’re ready to publish.
Let’s make the web a more beautiful place, together.